Read keyword density without a paywall

What the columns mean

• Count / density% — frequency in visible text (stopwords stripped).
• title / H1 / URL badges — whether that term appears in those slots.

How we use it (experience, not folklore)

If the target entity never appears in H1 or title, the Keywords tab makes the mismatch obvious in one glance. That is a contentEffort / topicality fix, not a reason to stuff 5% density.

Also check: title & meta.